I got a helix piercing and bought this to replace the short, painful stud the piercer had placed in my ear as a default.
After a few months I couldn't take it anymore and I changed it to this (cleaning furiously during the switch) and restarted the healing process.
Its length and backing made it simple to move it back and forth to clean between everything and didn't hurt as bad when I touched it like it did with that stud.
Unfortunately its kind of long, but I got it long specifically for this purpose. Its a shame I won't be wearing it after it heals completely, because the design is cute!